Privacy policy

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Privacy policy

1. The EU General Data Protection Regulation (GDPR) guarantees your fundamental rights and freedoms regarding the protection of your personal data.

Personal data is data that relates to an identified or identifiable natural person. A natural person is deemed to be identifiable if they can be directly or indirectly identified by being ascribed to an identifier such as a name or the like.


We are the controlling website operator in the meaning of the above-mentioned legislation:

Rosenheimerstraße 44
81669 Munich
+49 172 8111704

I. Provision of the website

Every time you access and use our website, the system automatically collects data and information about your computer system.

During this process our web server temporarily stores each access to / retrieval of a file on our website, whereupon the following data (some of which is not personal data) is recorded and stored until it is automatically erased:

  • IP address of the requesting computer,
  • date and time of the access,
  • name and URL of the file called up,
  • a report as to whether the access was successful,
  • identification data of the browser used,
  • the website from which the access occurred.

The purpose of the storage

That data, some of which is not personal data, is processed solely for the purpose of enabling use of the website (establishing a connection), ensuring system security and optimising our Internet service. Without that storage in the log files our website could not be displayed on your computer. It is not possible for us to ascribe the recorded data to a particular natural person (non-personal data), unless the link to your website from which you arrive on our website contains personal data. The non-personal data is not stored together with the personal data.

Furthermore, on no account will that data be analysed for marketing purposes / disclosed to third parties.

Legal basis

Pursuant to Article 6(1) point (f) GDPR, that processing is temporarily permissible in the interests of the maintenance of our website.

Data storage period

Pursuant to Article 5(1) point (e) GDPR, data may not be stored longer than is necessary. All the data will be erased immediately after you leave the website (also in the case of possible inferences regarding personal data). It will therefore only be stored for the duration of your use of the website.

The user’s rights

For general information, please refer to our description of your rights as a user. We expressly wish to mention that the data is essential for our operation of the website. There is no right of objection in accordance with Art. 21 GDPR and therefore no right to request erasure.

II. Use of cookies

Cookies are text datasets which are sent to your web browser by the browser of the website you visit and are stored there for a required period of time. These only include cookies which are technically necessary. If, for example, you add a product to the shopping cart but do not complete the order, and then re-visit our website at a later date, the cookies will be re-sent and you will still be able to see the goods originally added to your shopping cart. Cookies are also used for the operation of the website. Please agree to the use of these cookies before visiting our website. You will also have the opportunity to read our privacy policy before use.

Saved data

  • Name of the server that places the cookie,
  • Lifetime of the cookie,
  • A random number arbitrarily issued by the cookie-setting computer and only known to this computer, in order to recognize the computer where the cookie is stored.

The cookies on our website do not therefore contain any personal information. They will not be combined with any personal data you provide (non-personal data), unless the website you use to access our website contains personal data (personal data).

Purpose and duration of the storage of the data in cookies

These persistent cookies remain on your machine and enable us to recognise your computer when you next visit. This data is not used to create a user profile or similar. It therefore has a user-friendly purpose and a technically necessary background.
The following technical cookies are required:

  • Item in the shopping cart, which saves your shopping cart, even if you visit another website. These cookies are deleted after approximately two days.
  • the cookie plugin that opens when you visit our website places a cookie which remembers that you have accepted the cookies. These are deleted immediately after you leave our website.
  • our site works on the basis of WordPress, a system for the operation of websites. WordPress places its own cookies which are deleted immediately after you leave our website.

Legal basis

According to Art. 6 para. 1 lit. f GDPR, we have an overriding legitimate interest on our part to use cookies which keep the website as it currently works for you.

Your rights

You can control both stored cookies and future cookies and view them on your internet browser (information). You are also welcome to contact us by e-mail, telephone or using our contact form.
You can refuse and delete cookies which are already stored at any time, depending on the respective internet browser (using the Extras or Settings tab etc.), which may, however, mean that our website is no longer available to you to the same extent as it was before the existence of the cookies.

III. Request process

The request process takes place in three parts. Start by selecting the article on the Label page, then add it to the shopping cart. Next, click on the shopping cart button and then fill in the request with your name, e-mail address and message. For tax reasons, you will also be asked whether you are from the EU. You can also register for the newsletter here. Finally, you will need to confirm that you have read the privacy policy. You thereby agree that we can use and store your data to the extent permitted by law for this purpose (opt-in solution).

Saved data

All customer data or personal data:

  • Name,
  • First name,
  • e-mail:
  • Your message

in addition to the data specified in paragraph I, some of which is non-personal, which is also collected during the sending process.

Purpose of the storage of the data upon request

The request does not represent the placement of an order, which is required to conclude a contract. However, the pre-contractual obligations are now possible for the conclusion of a contract at a later date. If an order is placed, we will ensure that we have your data for the execution of the contract and any later claims.
Otherwise, the data will not be used if no order is placed.
Personal data is processed during this entire process. All data is transferred by us using high-grade encryption (AES-256, 256-bit key).
SSL is the encryption standard for the secure transfer of data on the internet. It ensures and guarantees the confidentiality of the transferred data.
The SSL protocol provides secure connections under the following three aspects:

  • The data is only sent through the network in encrypted form;
  • The identity of the server is fixed;
  • A check is performed to ensure that the data has reached its respective recipients complete and unchanged.

The active SSL protocol can be recognized by the change from –
SSL connections cannot be used, interfered with or manipulated by third parties. The information, such as your name and e-mail address, is therefore protected against access and manipulation by third parties. Encryption is automatic, so you do not need to do anything. You will recognize an active SSL connection by the “s” after “http” in the address bar of your browser. All data in the management area of the website is transferred fully encrypted.

IV. Newsletter

If you are interested you may also register on our website for our free newsletter. There is a separate box for this purpose where a check mark can be added. If you send the request, we will also receive a request for our newsletter. There are several ways to get to the page where you can register for the newsletter.

Saved data

Your e-mail address and name are used as personal data here. The non-personal data specified in paragraph I is also used.

The purpose of the storage

With the newsletter we can inform you of current offers and also promptly inform you of changes and additions to our product range, as well as providing new purchases impulses and strengthening our relationship with our customers. Your personal data, in particular your e-mail address, is required to ensure that this can be sent evenly.
In addition, the data (some of which is not personal data) is stored in order to ensure that the registration for the newsletter originates from you.

Data storage period

All the personal data for the mailing of the newsletter will be stored by us. You may unsubscribe from the newsletter, whereupon the data will no longer be used. If the situation has been legally settled, the data will be permanently deleted.
The data (in some cases non-personal) which is additionally collected will, if you order the newsletter, be erased when the session ends, and no later than after approximately seven days.

Legal basis

According to Section 7 para. III UWG (Law against Unfair Competition), we are permitted to send a newsletter.
The right to process the data for this purpose arises from the consent under Article 6(1) point (a) GDPR.

Double opt-in procedure for newsletter mailing

We use the double opt-in procedure for sending out newsletters. In detail, the procedure is as follows: You express your interest in our newsletter by completing the enquiry form and ticking the relevant box. We will then send you another email. This contains a link which you can click to confirm your request to receive the newsletter. This ensures that only you personally can subscribe for the newsletter service as user of the specified e-mail address. Your confirmation must be sent to us promptly to receive our e-mail, as your registration and e-mail address in our database will otherwise be deleted.

The user’s rights

We refer generally to our description of your rights as a user. Only in this specific case do we additionally refer to the:
right to rectification/erasure/restriction of the processing and withdrawal of consent
However, you may cancel your subscription for our newsletter at any time with effect for the future (right to erasure). To do so, you can either send us an e-mail or tick the “sign out” box. With regard to the right to erasure of the data for the past we refer to in the point “Data storage period”.

V. E-mail contact

You can send us an e-mail at any time. You will find a clickable e-mail address for that purpose in our site legal notice.

You have two options when writing the email. You can either write the email directly in your email account without confirming the link.
Or you can write the email by clicking on the link. In that case, however, the email will be sent via another tool, for example your email client. The process of sending an email cannot in any case be influenced by us. We should like to refer you in this regard to the data privacy or provisions and declarations of your email client.

However, if we receive an e-mail from you we will store the e-mail data, such as:

  • e-mail address, and
  • the information contained in the e-mail.

The purpose of the data storage

The data will be stored so that we can comprehensively process your e-mail in line with customer requirements and fulfil our legal obligations. The data that we receive from you will not be passed on to any third parties.

Legal basis

The legal basis for the processing of data in the course of the transmission of an e-mail is Article 6(1) points (c) and (f) GDPR. If a contract is then concluded Article 6(1) point (b) GDPR also applies.

Data storage period

The data that we receive through your e-mail will be erased once the purpose has been achieved and in accordance with the legal regulations.

In any event the purpose is communication, which ends when the circumstances indicate that the issue in question has been conclusively clarified.

If a contract has been concluded or other disputes exist, the data will be stored until the process has been legally completed, taking legal regulations into account.

However, we may be legally required to archive your e-mail for a longer period.

The user’s rights

We refer generally to our description of your rights as a user. Only in this specific case do we additionally refer to the:

right of objection

When you send an e-mail you have the right to object to the processing of your personal data at any time, in which case the communication will not be continued and the data will be erased insofar as it is legally possible for us to do so.

VI. Your rights

If this has not already been done in the individual processing operations, we briefly describe your rights below. You will find more detailed comments in the relevant article of the GDPR.

Right to information

Pursuant to Article 15 GDPR you have a right to receive information on the basic processing of personal data if the statutory requirements are fulfilled. A confirmation of this may be requested.

We will provide you with the information on the measures implemented on request promptly and in any event within one month / in special circumstances after a time limit extension of two months.

It is important that you can sufficiently identify yourself and that you clearly assert your claim.


Pursuant to Article 16 GDPR you have a right to rectification of the data. This also includes supplementing or clarifying the incomplete data, taking into account the purpose of the processing. The rectification must be carried out immediately.


Pursuant to Article 17 GDPR you have a fundamental right to request that we erase the data. However, erasure is excluded if (among other things) a legal obligation cannot be fulfilled or if the data is necessary for compliance with a legal obligation which requires that the controller carry out the processing under EU or German law.

Restriction of the processing

Pursuant to Article 18 GDPR you have the right to request the restriction of the processing. As soon as the factual and legal requirements are fulfilled, with the exception of storage the data may only be processed with your consent or for the establishment, exercise or defence of legal claims.

Right to notification

If you have asserted one of the above-mentioned rights to rectification, erasure or restriction of the processing, pursuant to Article 19 GDPR we must communicate that exercise of rights to all and any recipients of the data. An exception can only be made if this involves disproportionate expenses.

Right to data portability

Pursuant to Article 20 GDPR you have the right to receive at any time the personal data relating to you that you have provided to us in a structured, commonly used and machine-readable format.

Right of objection

Among other things, you have the right to submit an objection under Article 21 GDPR for data which is collected in accordance with Article 6(1) points (e) and (f) GDPR.
In the event of an objection we will no longer process your data unless there are compelling reasons for the processing that require protection.

Automated individual decision-making including profiling

Pursuant to Article 22 GDPR you have the right not to be subject to a decision based solely on automated processing which produces legal effects concerning you or similarly affects you.

Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with the supervisory authority, without prejudice to the existing legal remedies under administrative law or judicial remedies. The location of the locally competent supervisory authority is determined according to your place of residence, your place of work or the location of the alleged violation.

If you lodge a complaint, the supervisory authority will notify you as the complainant of the status of the outcome of the complaint, including the possibility of a further appeal.

VII. Links to websites of other providers

Our websites may contain links to websites of other websites or providers, especially social media such as:
– Facebook
– YouTube
– Vimeo
– Instagram
– WhatsApp
– Email client
This takes place in order to provide you with better and more complete information in a straightforward way, and using these links is at your sole discretion. We also use the following for the uniform representation of fonts:
Web fonts provided by Google. Please note that this privacy policy applies solely to our website

There are basically two different steps for using the links or buttons. One way is to call up our website. There you can see the buttons of the third-party suppliers. These so-called Shariff buttons are like usual links, which appear as a symbol. The symbol does not though make any connection to third-party suppliers. Only if the symbol is clicked on, will the connection to third-party suppliers be made. If you touch the symbol without clicking on it, you will be explicitly informed that you will be forwarded to the relevant pages of the third-party suppliers when you click on the button.

Please refer to the separate section (see below) for guidance on operation with YouTube and Vimeo, or using email client.
When you call up their websites, third-party suppliers collect information from you such as IP addresses and place cookies on your computer. But third-party suppliers cannot yet identify you personally using solely your IP address. Therefore, as a precaution we would also like to point out that You should log out of respective third-party networks before clicking on the button to prevent the third party from being able to identify you personally. Another option may be to enable private mode or disable and restrict cookies in the privacy settings of your Internet browser.
However, we generally have no influence over whether other providers adhere to the applicable data privacy provisions, and we do not check for this.
We do immediately remove links though as soon as we become aware of a violation of legal provisions by these third-party websites.

Google Fonts

Google Fonts is an interactive directory of various fonts provided by Google Inc. 1600 Amphitheater Parkway Mountain View, CA 94043, USA free of charge, i.e. with no licence fees.
We use these fonts in offline mode. This means that the fonts provided by Google are only stored locally by the Google server on our web server. When using our site, your IP address is not transferred to Google.

YouTube or Vimeo
Our website uses services provided by the video provider YouTube through framing (insertion of a video in our website) LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube belongs to the company Google Inc. 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, and Vimeo to the company Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA.
We should like to point out: you can also watch our videos just by clicking on the video. Otherwise you will not be able to do so.
If you call up our website, YouTube and Vimeo will not yet store any information from you. Only when you click on the video, will data actually be collected about you. Please note that we have no knowledge about the content of the transferred data and its use by third-party suppliers as provider of the YouTube and Vimeo webpages. However, no cookies are used according to YouTube. To address single points, we refer you to the data privacy provisions of Vimeo: or of YouTube:


Features of the service Facebook are included on our website. These features are provided by the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. Data will not be transferred to Facebook unless this link (in the form of a Shariff button) is used. Please note that we have no knowledge about the content of the transferred data and its use by Facebook as provider of the Facebook webpages. For more information, please refer to Facebook’s privacy policy at


As in the case of Facebook’s service, our site also contains a button for use of the service Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, United States. Once again, data is only transferred to the provider if the link is used. Please also note that we have no knowledge about the content of the transferred data and its use. Further information is available at


We use services by WhatsApp on our webpage. The provider is WhatsApp Ireland Limited
4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. Once again, data is only transferred to the provider if the link is used. Please also note that we have no knowledge about the content of the transferred data and its use. Further information is available at

Email client

The email client is a link leading directly to the email program with which you generally write emails. When you click on this email address, the email client will open and the linked email will be automatically copied into the address line.
Regarding data privacy for the individual email programs, you need to go to their data privacy provisions and read them thoroughly.
You can find further clarification in our data privacy declaration towards the top of the page under the heading email contact.